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Today’s news roundup: High home prices weigh on sales liquidity in HCMC; real estate keeps adjusting expectations

Amid ongoing pressure from purchasing costs and access to capital, multiple signals suggest that real estate liquidity remains strained. In Ho Chi Minh City, high-priced homes are becoming increasingly difficult to sell, with demand weakening and high-end apartment units taking longer to change hands. Related concerns are also highlighted through a case study of a home loan where interest and transaction expenses reduced overall effectiveness, underscoring cost-related risks in leveraged purchases.

At the macro and international level, reporting from the Federal Reserve Bank of New York indicated that in Q2, mortgage delinquency related to home loans in the U.S. rose to the highest level in more than 10 years. Meanwhile, within Vietnam, hotel market performance shows a contrasting picture: Savills reported that hotel room rates in Ho Chi Minh City increased by 20% in Q2 compared with the same period last year, supported by international leisure and business demand as well as conference traffic.

On the project development front, developers continued to announce planning directions, new supply and lifestyle offerings. Palm River added supply for an area under Palm City, while Entiz positioned its development around a “Vietnamese modern village” concept tied to human research, culture and local identity. In Van Phuc City, Diamond Sky is introduced with pricing from 90 million VND per square meter, along with payment methods including installment by schedule, fast payment and bank loans. At the same time, new urban areas promote experiential living and views, such as Victory Place with apartment positioning overlooking the waterfront, and Dragon Eden launching the River sub-area with the participation of more than 700 business staff.

Financial and operational connectivity for commercial utilities also featured in the news. VCRE reportedly signed agreements with partners including 7-Eleven, Savills and banks to support retail and financial operations for The Westique Residences. Savills Vietnam was also mentioned regarding management and operation roles for Khai Hoàn Imperial under a signed arrangement. At a larger scale, information on a planned 3,100 hectares of land for riverside urban space highlights the continued trend of expanding land banks and shaping new urban areas in Đồng Nai.

Overall, today’s updates point to a market that faces weaker liquidity in the high-end segment, while simultaneously intensifying product strategies, sales models and operations to sustain momentum.

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