The real estate market is seeing notable developments across policy, credit and business activity. In Ho Chi Minh City, outstanding loans for tourism and resort real estate reached approximately VND 30 trillion, accounting for a small share of total real estate credit in the city. The State Bank of Vietnam said additional lending for restaurants, hotels, tourism destinations, ecological projects and resorts would be excluded from this year’s real estate credit growth. On the policy front, the State Audit Office proposed increasing the proportion of owners’ equity and reducing the share of borrowed capital in projects, instead of the current 80-85% loan ratio, with the aim of helping lower housing prices. The Ministry of Construction also proposed seven groups eligible for priority access to rental housing policies, including people with two or more children. At the same time, it proposed removing the right of foreign organizations and individuals to purchase adjoining villas while retaining apartment ownership rights in the draft amended Housing Law.
Housing affordability remains a major concern. A survey by the University of Economics and Law found that young people face three major barriers when purchasing social housing: financial difficulties, limited information and complicated procedures. Meanwhile, nationwide property transactions fell 11% in August, while liquidity in several segments in Ho Chi Minh City and neighboring areas remained low. Although listed real estate companies reported higher profits, much of the growth came from asset transfers, divestments and financial income, while revenue from core business activities remained weak. Brokerage agencies are also under pressure as fines of up to VND 60 million have encouraged many brokers to complete professional certificates, even though examinations have not yet been organized as expected. In addition, experts said regulations should clarify which party receives interest and which party pays fees when 5% of the final home value is transferred into a secured account.
In the project and architecture segment, Sun Group introduced Sun Glory Residence, the first project of Sun Property in Nghe An, to nearly 1,500 sales professionals. In Nha Trang, lyf, a brand of Singapore’s The Ascott Limited, will participate in partial management and operation and provide services at Alora Nha Trang within the Libera Nha Trang complex. Nam Long opened an exhibition presenting an ecosystem of five key urban projects across a 4,000-square-meter space, while FourS Tower in Da Nang drew attention with Spring Tower, whose design is inspired by apricot blossoms. Other updates reflect a growing emphasis on lifestyle experiences and design identity, from a 271-square-meter villa featuring a bamboo vaulted roof that brings in daylight and sea breezes to an 80-square-meter apartment incorporating the atmosphere of a rural home into a modern setting. Location, customer sources and accommodation potential are also highlighted when assessing commercial service apartments along the Han River, while Legacy 66 capitalizes on a central land bank in Cho Lon, Ho Chi Minh City. The luxury segment continues to favor homes close to forests and facing the sea, while another project designed by a Pritzker Prize-winning architect has gained attention as the filming location for the male lead’s apartment in the film Dau xuan tuoi sang.
Housing affordability remains a major concern. A survey by the University of Economics and Law found that young people face three major barriers when purchasing social housing: financial difficulties, limited information and complicated procedures. Meanwhile, nationwide property transactions fell 11% in August, while liquidity in several segments in Ho Chi Minh City and neighboring areas remained low. Although listed real estate companies reported higher profits, much of the growth came from asset transfers, divestments and financial income, while revenue from core business activities remained weak. Brokerage agencies are also under pressure as fines of up to VND 60 million have encouraged many brokers to complete professional certificates, even though examinations have not yet been organized as expected. In addition, experts said regulations should clarify which party receives interest and which party pays fees when 5% of the final home value is transferred into a secured account.
In the project and architecture segment, Sun Group introduced Sun Glory Residence, the first project of Sun Property in Nghe An, to nearly 1,500 sales professionals. In Nha Trang, lyf, a brand of Singapore’s The Ascott Limited, will participate in partial management and operation and provide services at Alora Nha Trang within the Libera Nha Trang complex. Nam Long opened an exhibition presenting an ecosystem of five key urban projects across a 4,000-square-meter space, while FourS Tower in Da Nang drew attention with Spring Tower, whose design is inspired by apricot blossoms. Other updates reflect a growing emphasis on lifestyle experiences and design identity, from a 271-square-meter villa featuring a bamboo vaulted roof that brings in daylight and sea breezes to an 80-square-meter apartment incorporating the atmosphere of a rural home into a modern setting. Location, customer sources and accommodation potential are also highlighted when assessing commercial service apartments along the Han River, while Legacy 66 capitalizes on a central land bank in Cho Lon, Ho Chi Minh City. The luxury segment continues to favor homes close to forests and facing the sea, while another project designed by a Pritzker Prize-winning architect has gained attention as the filming location for the male lead’s apartment in the film Dau xuan tuoi sang.