The real estate market is seeing notable developments in policy, credit and liquidity. The State Audit Office has proposed increasing the proportion of equity and reducing credit funding in projects, instead of the current 80-85% borrowing level, in order to help lower housing prices. Meanwhile, the State Bank said additional credit for restaurants, hotels, tourism, ecological and resort projects will be excluded from this year's real estate credit growth. The Ministry of Construction has also proposed prioritizing rental housing policies for seven groups, including people with two or more children, while suggesting the removal of provisions allowing foreign organizations and individuals to buy villas and terraced houses, retaining the right to purchase apartments in the draft revised Housing Law. Experts also noted that regulations should clearly identify the party receiving interest and the party paying fees for an escrow account receiving 5% of the final value of the home recorded on the title.
From a market perspective, nationwide demand for home and land purchases fell 11% in August, while liquidity in many segments in Ho Chi Minh City and surrounding areas remained low. Profits at listed real estate companies increased, but largely came from transfers, divestments and financial income, while core business performance remained weak. Ho Chi Minh City still has nearly 9,400 hectares of unused land, including more than 4,700 hectares reclaimed by the State but not yet allocated or leased, according to the inventory results through the end of 2025. In Hung Yen, more than 300,000 commercial housing units, equivalent to over 48 million square meters of floor area, are expected to be completed during 2026-2030. Real estate brokers are also accelerating efforts to obtain professional certificates ahead of possible fines of up to VND 60 million, although the examination has still not been held after months of training.
In terms of products and development trends, projects continue to emphasize location, limited supply and cash flow potential. Riverside commercial service apartments along the Han River require simultaneous consideration of location, customer sources, lodging potential and ownership duration. Resort properties combined with rentals in Nha Trang are also attracting attention as demand for accommodation and experiences grows. Legacy 66 is leveraging scarce land in central Cho Lon, Diamond Sky benefits from its location near National Highway 13 and the planned Metro Line 3B, while Waterpoint is introducing projects from VND 1.5 billion at the Nam Long Experiences event from September 18 to 20. In the luxury segment, forest and sea-facing properties are gaining appeal for their views and resort environment. Design trends also emphasize durability, adaptability and a countryside atmosphere in an 80-square-meter apartment. Separately, a nearly 180-year-old prison building has been converted into a living space and offered for USD 400,000. Khanh Hoa is also preparing three more industrial park infrastructure projects in Van Phong Economic Zone, with total investment exceeding VND 8 trillion.
From a market perspective, nationwide demand for home and land purchases fell 11% in August, while liquidity in many segments in Ho Chi Minh City and surrounding areas remained low. Profits at listed real estate companies increased, but largely came from transfers, divestments and financial income, while core business performance remained weak. Ho Chi Minh City still has nearly 9,400 hectares of unused land, including more than 4,700 hectares reclaimed by the State but not yet allocated or leased, according to the inventory results through the end of 2025. In Hung Yen, more than 300,000 commercial housing units, equivalent to over 48 million square meters of floor area, are expected to be completed during 2026-2030. Real estate brokers are also accelerating efforts to obtain professional certificates ahead of possible fines of up to VND 60 million, although the examination has still not been held after months of training.
In terms of products and development trends, projects continue to emphasize location, limited supply and cash flow potential. Riverside commercial service apartments along the Han River require simultaneous consideration of location, customer sources, lodging potential and ownership duration. Resort properties combined with rentals in Nha Trang are also attracting attention as demand for accommodation and experiences grows. Legacy 66 is leveraging scarce land in central Cho Lon, Diamond Sky benefits from its location near National Highway 13 and the planned Metro Line 3B, while Waterpoint is introducing projects from VND 1.5 billion at the Nam Long Experiences event from September 18 to 20. In the luxury segment, forest and sea-facing properties are gaining appeal for their views and resort environment. Design trends also emphasize durability, adaptability and a countryside atmosphere in an 80-square-meter apartment. Separately, a nearly 180-year-old prison building has been converted into a living space and offered for USD 400,000. Khanh Hoa is also preparing three more industrial park infrastructure projects in Van Phong Economic Zone, with total investment exceeding VND 8 trillion.