The real estate market is showing mixed developments in business performance, purchasing power and project policies. Kinh Bac Urban Development Corporation, a company associated with businessman Dang Thanh Tam, recorded more than VND 937 billion in net profit after tax in the third quarter, its highest level since the first quarter of 2023. Meanwhile, the absorption rate of new apartments in Hanoi was only about 30% in the third quarter, a sharp decline from 70 to 80% during the same period last year. Although secondary prices have cooled and developers have increased incentives, buyers remain cautious because of financial pressure and expectations of better prices. Several projects are offering cash flow support, including The Westique Residences, where buyers of two-bedroom apartments pay 30% of the value until handover, followed by a 30-month extended payment schedule.
In the social housing segment, Bac Ninh is expected to receive nearly 2,900 additional apartments at Hope Residences, comprising 12 towers and scheduled to begin construction in the fourth quarter. Phoenix Homes in the new Phuong Hoang Urban Area is expected to sign sale contracts in November 2026, with prices starting from VND 18.5 million per square meter, including VAT. In Da Nang, more than 150 low-rise units at the Lang Van tourism and resort urban complex have been approved for sale. Nam Long has topped out the Solaria Rise high-rise apartment subdivision at Waterpoint, with handover scheduled for the third quarter of 2027. Meanwhile, Gia Lai plans to auction nearly 20 hectares of land in Nhon Hoi Economic Zone to develop 331 resort villa lots, with estimated costs of nearly VND 1.486 trillion.
Regarding management and planning, Ho Chi Minh City has proposed a mechanism to set compensation coefficients when the State appoints contractors for old apartment projects. The city has also proposed reducing the rate used to calculate land rental prices in the former Binh Duong and Ba Ria Vung Tau areas to reduce costs after land price tables increased. Working Group 1645 is reviewing obstacles and accelerating the issuance of ownership certificates for homebuyers at four projects. The five-cluster Nam Thanh urban project will also reduce more than 5.5 hectares of land to serve the expansion of National Highway 1. Elsewhere, Dong Nai has reclaimed nearly 1.2 hectares of Berjaya project land after the developer failed to complete the project within the extended period. A proposal for the Vinh Hung urban redevelopment area allocates 225 hectares for residential land, equivalent to half of the entire project area. At the same time, housing design trends emphasizing green space, skylights, water features and handmade materials remain prominent, as seen in projects in Vinh Long, garden houses preserving existing vegetation and The Wellness Van Phuc, which connects living spaces with healthcare.
In the social housing segment, Bac Ninh is expected to receive nearly 2,900 additional apartments at Hope Residences, comprising 12 towers and scheduled to begin construction in the fourth quarter. Phoenix Homes in the new Phuong Hoang Urban Area is expected to sign sale contracts in November 2026, with prices starting from VND 18.5 million per square meter, including VAT. In Da Nang, more than 150 low-rise units at the Lang Van tourism and resort urban complex have been approved for sale. Nam Long has topped out the Solaria Rise high-rise apartment subdivision at Waterpoint, with handover scheduled for the third quarter of 2027. Meanwhile, Gia Lai plans to auction nearly 20 hectares of land in Nhon Hoi Economic Zone to develop 331 resort villa lots, with estimated costs of nearly VND 1.486 trillion.
Regarding management and planning, Ho Chi Minh City has proposed a mechanism to set compensation coefficients when the State appoints contractors for old apartment projects. The city has also proposed reducing the rate used to calculate land rental prices in the former Binh Duong and Ba Ria Vung Tau areas to reduce costs after land price tables increased. Working Group 1645 is reviewing obstacles and accelerating the issuance of ownership certificates for homebuyers at four projects. The five-cluster Nam Thanh urban project will also reduce more than 5.5 hectares of land to serve the expansion of National Highway 1. Elsewhere, Dong Nai has reclaimed nearly 1.2 hectares of Berjaya project land after the developer failed to complete the project within the extended period. A proposal for the Vinh Hung urban redevelopment area allocates 225 hectares for residential land, equivalent to half of the entire project area. At the same time, housing design trends emphasizing green space, skylights, water features and handmade materials remain prominent, as seen in projects in Vinh Long, garden houses preserving existing vegetation and The Wellness Van Phuc, which connects living spaces with healthcare.