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Real Estate Briefing: Diverging Home Prices and Rising Social Housing Supply

The real estate market is seeing notable developments across several localities. In Ho Chi Minh City, prices of alley houses, townhouses and detached homes have fallen by billions of dong in many areas as sellers face financial pressure, while buyers remain cautious. In contrast, primary apartment prices continued to rise 12% year on year to an average of VND 110 million per square meter, despite supply increasing by nearly half in the third quarter. The city is also collecting opinions on draft criteria and policies for converting industrial parks and clusters into eco industrial models, and plans to issue its own criteria for this sector. Thadico and Becamex have been allocated or leased approximately 708 hectares of land for industrial and urban projects. Meanwhile, experts say clear criteria are needed to identify vacant land before imposing a 0.2% tax, in order to limit impacts on businesses and the property market.

Housing supply is being added in several localities, but the product structure remains unbalanced. Hai Phong has allowed six businesses to pilot 10 commercial housing projects under a new mechanism, with total expected investment exceeding VND 11.346 trillion. Bac Ninh is preparing to sell nearly 1,600 social housing units in Tien Phong Ward, with an expected maximum price of VND 22 million per square meter, while the Tan Xa, Thach That social housing project has 100 units for sale at an average price of VND 23.5 million per square meter. In contrast, 78% of new commercial apartment supply in Hanoi during the first half of the year was in the high end and luxury segments, with affordable housing largely absent. The market in 2027 is expected to face pressure from interest rates, home prices exceeding incomes and apartment building lifespan regulations, prompting developers to restructure their assets.

Elsewhere, Tuyen Quang has included a cable car project at the Ma Pi Leng tourist area in its list of projects seeking off budget investment through 2030. Quang Ninh has asked the investor of the Monbay Van Don complex to finalize its implementation schedule and begin construction once conditions are met, while Hue will hold a second auction for more than 10,600 square meters of prime land along the Huong River after no investor submitted documents in the first round. In Dong Nai, the Soma The First project, comprising two 36 story towers with around 1,800 apartments and shophouses, has been launched with a wellness oriented approach. Other projects are also emphasizing links among infrastructure, jobs, amenities and community, including Hong Hac City, while Sun Glory Residence in Vinh, Nghe An is developing more than 37 health and wellness facilities. Meypearl Harmony is expected to hand over apartments in the fourth quarter of 2027, coinciding with Phu Quoc hosting APEC, while garden house designs in the Mekong Delta and Thailand reflect a trend toward open living spaces that maximize natural light and ventilation.

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