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Real Estate Briefing: Rising Supply, Low Absorption and Notable Projects and Awards

Hanoi’s primary market recorded a sharp increase in the supply of villas and townhouses in the third quarter, but according to CBRE, only about 30% of units were absorbed because prices remained high. In the affordable housing segment, a social housing project in Phuc Thinh is expected to be priced at VND 29.7 million per square meter. Meanwhile, housing demand in northern Ho Chi Minh City is expected to rise alongside plans to attract high-tech investment and international experts. In Ho Chi Minh City, more than 3.3 hectares of production land in An Phu Ward have been approved for conversion to develop the Phu Gia Khiem apartment project. However, land procedures, site clearance and the requirement for synchronized infrastructure investment remain major bottlenecks in expanding the urban area. Financial pressure is also continuing to affect homebuyers, as many have had to sell properties, move to smaller apartments or relocate farther from the city center after interest-rate support ended and floating rates increased.

In local developments, Da Nang approved the investment policy for the Song Han apartment and hotel complex, with total capital of nearly VND 1.2 trillion. Viglacera’s Green One project, located next to the Hanoi to Hai Phong Expressway, was launched in Hung Yen on the morning of October 16, with plans for a high-tech industrial park of more than 200 hectares. The Chi Lang Stadium land parcel will be auctioned for the seventh time, with a starting price of VND 8.55 trillion, VND 1.156 trillion lower than the first offering. In Quy Nhon, Luvista Quy Nhon won two honors at the 2026 PropertyGuru Vietnam Property Awards, namely Best Real Estate Development and Best High-Rise Architectural Design.

The 2026 PropertyGuru Vietnam Property Awards also recognized several other projects and companies. Le Phong Group won the affordable property developer category, while The Emerald Boulevard received an award for a high-end apartment project. Gladia Heights, a riverside high-end apartment project developed by Keppel and Khang Dien, won two awards for landscape design and living space. Ecopark received three awards for architectural design, wellness apartments and nature-inspired housing. From an urban development perspective, Ciputra marked 30 years of transforming peri-urban land into a residential community connected with international schools, green spaces and transport infrastructure. Q'Terra, located by the sea near Nguyen Tat Thanh Square, is part of a twin-tower complex with Courtyard by Marriott and is supported by PDR, the Big Four, CBRE and MB Bank. Bcons Aria was also highlighted for its proximity to Vietnam National University Ho Chi Minh City, healthcare and education facilities, and technology zones. Reports on a three-storey villa overlooking a milk flower tree, a prefabricated wooden house at an elevation of 1,530 meters, and the role of shared spaces, walkways and landscaping in strengthening community interaction further reflect the focus on design, nature and quality of living.

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