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Real Estate Briefing: Social Housing, Land Auctions and Pressure on Market Demand

The domestic real estate market recorded notable developments involving planning, land policies and corporate activity. In Hanoi, Vingroup’s Bac Hong urban area project is being studied for the conversion of part of its low-rise housing land into an eight-story social housing complex. Meanwhile, the Vinhomes Vung Ang industrial park project in Ha Tinh has been expanded to more than 1,400 hectares, with total investment rising to over VND 23,000 billion. In the social housing segment, a new proposal would restrict unrestricted resale after five years, allowing transfers only to people eligible for the relevant housing policy. Ho Chi Minh City has also handed over an initial 7,393 square meters of land in Thu Duc Ward for a housing project for the People’s Public Security forces.

In Ho Chi Minh City, land auction and valuation procedures are being tightened. The city has asked agencies to review legal conditions, determine responsibilities and set processing deadlines for each land plot, while prioritizing auctions for locations that meet the requirements. The estimated implementation period for major real estate projects has also been extended to as much as 11 years, alongside changes to the adjustment ratio for adverse factors in land valuation. In Hai Phong, the city is seeking investors for the construction of a section of Ring Road 3 under a BT contract worth more than VND 8,100 billion. It has also approved a plan to auction a 3-hectare land plot near the administrative center north of the Cam River, with expected proceeds exceeding VND 2,000 billion.

Market liquidity remains under pressure as developers offer discounts, interest support and extended payment schedules, but these measures have not been sufficient to stimulate demand while buyers remain cautious about home prices, capital costs and investment prospects. Meypearl Harmony Phu Quoc is offering financial options including an early-payment discount of up to 13.5% and interest-rate support for up to 48 months. Van Phuc Group has included an apartment valued at nearly VND 8 billion in an incentive program for Diamond Sky buyers. In the resort segment, Sun Property launched the Sun Saphia Residence project in Da Nang with nearly 800 units, while Qtopia unveiled its scale model and show apartment in Ho Chi Minh City. Newtown Legend Da Nang was introduced with amenities including an international 36-hole golf course, a five-star hotel and internal facilities. MIK Group appointed Tran Thi Minh Thuy as its new CEO, while Sunshine Homes replaced CEO Jun Sungbae with Dinh Chi Hieu. Internationally, home sellers in the United States are increasingly cutting prices or supporting buyers to close transactions. In architecture, a house of nearly 200 square meters uses recycled wood, broad roof overhangs and an open void for natural ventilation, while a 200-square-meter apartment was refreshed with curves, colors and lighting.

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