The real estate market is seeing several notable developments as financial pressure prompts some developers to seek project transfers to recover capital, while buyers prioritize assets that can be deployed quickly and generate cash flow. From a policy perspective, HoREA has proposed adding a mechanism allowing investors to negotiate for land-use rights to the draft Land Law, with the aim of removing obstacles for thousands of commercial housing projects. In Ho Chi Minh City, nearly 110 hectares in the expanded Le Minh Xuan Industrial Park is planned for conversion to social housing, with groundbreaking expected on December 30 after legal procedures are completed. The city also recorded 3,297 apartments in commercial projects purchased by foreign organizations and individuals from after the merger through the end of October, of which 316 units had received ownership certificates.
Supply and investment activity continue to expand in several localities. The project of nearly 3,800 apartments in Thu Thiem is expected to require total investment of more than VND 39.8 trillion, including VND 18.253 trillion for the starting price of land and existing assets and nearly VND 21.59 trillion for construction investment. In Dong Nai, a 2,250-hectare urban area in An Phuoc and Tam Phuoc is planned as a multifunctional space combining housing, commerce and education, connected with Long Thanh Airport. Meanwhile, the highest winning bid among 20 land lots auctioned in Thanh Oai Commune, Hanoi, exceeded VND 56 million per square meter, nearly 40% lower than the peak recorded at the end of 2024. A social housing project in Ha Long is preparing to accept applications at nearly VND 23.3 million per square meter, equivalent to a starting price from VND 828 million.
In the project segment, Sun Urban City has gradually taken shape after more than two years of development, with apartment areas, townhouses, parks and entertainment amenities. Eco Retreat has introduced 304 low-rise products in the central Rung Hong subdivision, while Newtown Diamond is leveraging its coastal location on Truong Sa Street in Da Nang with three sea-facing apartment towers. Van Phuc Group is offering a nearly VND 8 billion apartment as part of a program for buyers at Diamond Sky through November 1, 2027, while Le Phong Group began handing over The Emerald 68 at the end of October. Lusso Saigon is operating under WorldHotels standards, Elite Island in Nha Trang emphasizes green living space, and Masterise Group is focusing on building the capability to create and maintain standards in development and operations. Housing, design and finance updates also show growing interest in climate-adaptive living spaces and integrated amenities, while some homeowners continue carrying annual loan interest of up to 12.4% in anticipation of a market recovery.
Supply and investment activity continue to expand in several localities. The project of nearly 3,800 apartments in Thu Thiem is expected to require total investment of more than VND 39.8 trillion, including VND 18.253 trillion for the starting price of land and existing assets and nearly VND 21.59 trillion for construction investment. In Dong Nai, a 2,250-hectare urban area in An Phuoc and Tam Phuoc is planned as a multifunctional space combining housing, commerce and education, connected with Long Thanh Airport. Meanwhile, the highest winning bid among 20 land lots auctioned in Thanh Oai Commune, Hanoi, exceeded VND 56 million per square meter, nearly 40% lower than the peak recorded at the end of 2024. A social housing project in Ha Long is preparing to accept applications at nearly VND 23.3 million per square meter, equivalent to a starting price from VND 828 million.
In the project segment, Sun Urban City has gradually taken shape after more than two years of development, with apartment areas, townhouses, parks and entertainment amenities. Eco Retreat has introduced 304 low-rise products in the central Rung Hong subdivision, while Newtown Diamond is leveraging its coastal location on Truong Sa Street in Da Nang with three sea-facing apartment towers. Van Phuc Group is offering a nearly VND 8 billion apartment as part of a program for buyers at Diamond Sky through November 1, 2027, while Le Phong Group began handing over The Emerald 68 at the end of October. Lusso Saigon is operating under WorldHotels standards, Elite Island in Nha Trang emphasizes green living space, and Masterise Group is focusing on building the capability to create and maintain standards in development and operations. Housing, design and finance updates also show growing interest in climate-adaptive living spaces and integrated amenities, while some homeowners continue carrying annual loan interest of up to 12.4% in anticipation of a market recovery.