Vietnam’s real estate market continues to show clear differentiation. Purchasing power in July fell by 60-70% across several segments as customers remained cautious about home prices and borrowing costs, while supply in the first half of the year increased by approximately 40%, with most new products concentrated in high-priced areas or locations far from city centers. Secondary apartment prices in several localities have started to adjust, while land prices declined by about 2-3% from the previous quarter, according to the Ministry of Construction. Weak liquidity, rising interest rates and tighter credit controls have also forced many property companies to scale down operations, cut costs and seek partners to maintain cash flow. HoREA said that more than 146,000 condotels and other emerging accommodation property types need to be governed by a unified legal framework.
Regarding policy and project development, Thanh Hoa has approved the 1:500 detailed planning for a service urban area and golf course in Sao Vang and Lam Son communes, covering more than 300 hectares. In Bac Ninh, the Tuấn Mai, Sun Grand and Ravahomes consortium was approved as the investor of the Bac Giang mixed-use urban area and international market, with total investment of nearly VND 33,000 billion. Ho Chi Minh City is expected to begin accepting applications in the fourth quarter for more than 800 social housing units at the Hoang Nam Uyen Hung 2 project, with a provisional price from VND 19.8 million per square meter. Meanwhile, Can Gio Tourism Urban Development JSC, a subsidiary of Vingroup, recorded more than VND 30,000 billion in consolidated profit after tax in the first six months of the year. Phu My Hung posted more than VND 1,355 billion in profit after tax, up nearly 40% year on year. Casa Luna in Phu My Hung is limited to 49 units, with areas of up to 500 square meters and prices above VND 100 billion, targeting senior executives of major corporations.
In other developments, the number of visitors staying in Da Nang rose 36% to more than 275,000 during the National Day holiday, supporting demand for accommodation real estate in the coastal city. Shopping malls are shifting from pure retail destinations toward experience-based destinations, increasing investment in dining, entertainment and services. Interior design trends are also focusing on optimizing space through multifunctional furniture, vertical utilization and fewer partitions. Notable projects include a modern apartment inside a 19th-century historic mansion, a 500-square-meter villa with a contemporary Mediterranean style, and a west-facing villa renovated into an indoor-outdoor living space. In the United States, mortgage rates have risen continuously over the past six months, putting pressure on homebuyers and homeowners seeking to refinance. HAUS Community Summit 2026, taking place in Ho Chi Minh City on September 9-10, will focus on solutions for creating sustainable living spaces and long-term value for future generations.
Regarding policy and project development, Thanh Hoa has approved the 1:500 detailed planning for a service urban area and golf course in Sao Vang and Lam Son communes, covering more than 300 hectares. In Bac Ninh, the Tuấn Mai, Sun Grand and Ravahomes consortium was approved as the investor of the Bac Giang mixed-use urban area and international market, with total investment of nearly VND 33,000 billion. Ho Chi Minh City is expected to begin accepting applications in the fourth quarter for more than 800 social housing units at the Hoang Nam Uyen Hung 2 project, with a provisional price from VND 19.8 million per square meter. Meanwhile, Can Gio Tourism Urban Development JSC, a subsidiary of Vingroup, recorded more than VND 30,000 billion in consolidated profit after tax in the first six months of the year. Phu My Hung posted more than VND 1,355 billion in profit after tax, up nearly 40% year on year. Casa Luna in Phu My Hung is limited to 49 units, with areas of up to 500 square meters and prices above VND 100 billion, targeting senior executives of major corporations.
In other developments, the number of visitors staying in Da Nang rose 36% to more than 275,000 during the National Day holiday, supporting demand for accommodation real estate in the coastal city. Shopping malls are shifting from pure retail destinations toward experience-based destinations, increasing investment in dining, entertainment and services. Interior design trends are also focusing on optimizing space through multifunctional furniture, vertical utilization and fewer partitions. Notable projects include a modern apartment inside a 19th-century historic mansion, a 500-square-meter villa with a contemporary Mediterranean style, and a west-facing villa renovated into an indoor-outdoor living space. In the United States, mortgage rates have risen continuously over the past six months, putting pressure on homebuyers and homeowners seeking to refinance. HAUS Community Summit 2026, taking place in Ho Chi Minh City on September 9-10, will focus on solutions for creating sustainable living spaces and long-term value for future generations.