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Real estate highlights: Softer prices, rising supply and new policies

The real estate market is seeing notable developments in supply, prices and regulatory management. According to the Ministry of Construction, secondary apartment prices in many localities have begun to adjust, while land plot prices fell by around 2 to 3 percent compared with the previous quarter. Although supply increased by approximately 40 percent in the first half of the year, most products are either highly priced or located far from central areas. Higher borrowing costs have also made homeownership difficult for many people. In the social housing segment, Ho Chi Minh City has started construction of the CT-3 project in Binh Hung Commune, adding 342 apartments. Meanwhile, Vinhomes’ more than 600 hectare mixed-use urban area in southern Hanoi is expected to include resettlement housing, social housing and commercial housing for more than 105,000 residents.

Regarding project supply and investment activity, the Quang Ninh Department of Construction approved Vingroup’s sale of more than 3,200 low-rise homes at the Ha Long Xanh mixed-use urban area. Ho Chi Minh City is also preparing to auction 92 hectares of land in Ben Cat, part of a more than 234 hectare site recovered from San Miguel Pure Foods, with a provisional starting price of over VND 2,756 billion. In Hanoi, eight land plots in the new Cau Giay urban area are set to be auctioned, with starting prices ranging from VND 15.3 billion to VND 40.8 billion per plot. In the industrial property sector, Tay Ninh approved investment in the approximately 336 hectare Tan Lan 3 Industrial Park, with total capital of VND 8,450 billion. Foreign direct investment in real estate continues to rise but is becoming more selective, focusing on projects with practical operating efficiency.

A key legal issue is HoREA’s proposal to manage more than 146,000 condotels and other new accommodation models under a unified legal framework instead of classifying them by product name. Businesses are also facing delays in completing land price determination despite having received land lease decisions, significantly shortening the actual period available for project exploitation. From September 1, each land plot and construction project will have a unique 12 digit identification code displayed on VNeID under Decree 326. At the same time, architectural and residential trends continue to emphasize sustainability, including the renovation of west-facing villas into open and enclosed spaces, the use of 54 plant species in a 12,250 square meter apartment project for 34 units, and growing preference for homes that rely less on technology. International experts will also discuss strategies for creating sustainable living spaces at HAUS Community Summit 2026 in Ho Chi Minh City on September 9 and 10.

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