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Daily Real Estate Briefing: Land Auctions, Social Housing and Market Developments

Today’s real estate landscape features notable developments in policy, supply and land auctions. Ho Chi Minh City has proposed collecting an amount equivalent to 1% of the transaction value from organizations and individuals transferring houses or land for the first time in TOD development areas. The city has also brought four land lots in Thu Thiem back into its auction plan, with a combined starting price of nearly VND 16.7 trillion, 3.2 times higher than in 2021. Meanwhile, nearly 160 hectares in Long Thanh Ward, near Long Thanh International Airport, are expected to be auctioned this year to support airport operations. In Hue, 25 residential land lots in the An Van Duong urban area are also set to be auctioned, with starting prices ranging from VND 2.6 billion to more than VND 6.5 billion per lot and a combined starting value exceeding VND 101 billion.

In the housing segment, primary apartment transactions in Ho Chi Minh City during the third quarter fell by 72-83% year on year as high borrowing costs, sharp price increases and cautious buyers weighed on the market. The Government has proposed placing 5% of the final payment for future homes into a secured account so that buyers can earn interest. Another proposal would allow apartment owners to sell their share of the land use rights attached to the apartment building if they do not wish to contribute to reconstruction costs. Hanoi has proposed using more than 22,000 units in 64 social housing projects for resettlement, while Bac Ninh is preparing to receive applications for more than 1,000 social housing units priced at VND 10.4-22 million per square meter. In Ba Diem, a nearly 192-hectare social housing area is planned to include about 7.6 hectares of commercial housing divided into four lots with buildings of up to 30 floors.

The supply and investment picture gained further momentum as industrial land in southern Vietnam recorded a 56% increase in absorbed area during the first nine months of the year, driven by high-tech FDI. Hanoi allocated two land lots covering more than one hectare in Dong Anh for a housing project for police officers, while Ho Chi Minh City reclaimed nearly 19.2 hectares in the Saigon Hi-Tech Park after the Millennium Park project ended its operations. Project activity remained active, with the introduction of the 7.3-hectare coastal Qtopia complex in Ho Chi Minh City attracting 3,000 people from 60 agencies. Celesta Gold received an award for a wellness-focused development, while UOA Group was named a sustainable commercial real estate developer at the PropertyGuru Vietnam Property Awards 2026. Housing design trends also continue to emphasize identity and efficient use of space, from a 28-square-meter apartment with a bed concealed in a wooden unit to modern homes incorporating northern Vietnamese architectural features, red tile roofs, natural wood and gardens.

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